Luna Sphere Indoor Flower PotAn article by Kylee Baumle in the June issue of “Garden Center” magazine raises several great points about the benefits that houseplants can offer to your customers. She makes the point that in addition to beautifying the interior of a home, houseplants are also good for our physical and emotional well-being, as they filter the air, produce oxygen, increase humidity, and improve productivity. The article is definitely worth a read.

She also suggests that garden centers can do more to bring these benefits to their customers’ attention, such as building a display vignette featuring an indoor setting (her recommendation is using beneficial plants and a desk or table), or adding signage near plants that explain some of the healthy perks offered by interior plants.

Health benefits aside, “drop-in gardening” is a growing category that shouldn’t be ignored. A broad spectrum of consumers are drawn to indoor gardening for a range of reasons – it tends to be an easy if not “idiot-proof” way for them to brighten their homes and to bring a bit of Summer indoors during the colder seasons. Indoor container gardening is generally affordable and convenient, further broadening its appeal. Add in the fact that these customers are also often in the market for affordable pots and saucers , and you’ve got a recipe for winning sales.