Fairy Garden Crafted From terra Cotta FlowerpotThe March 2014 issue of Green Profit magazine featured an article by Katie Elzer-Peters called “Mini Gardening Gateway“, which offered a great overview of the opportunities presented by the ongoing expansion of the miniature gardening category.

While her article raises many worthwhile points, the key focus is that, in essence, success in this area comes down to properly selecting and merchandising your products.

Many of your customers will be new to this category – use signage to suggest appropriate pots, accessories and even plants (and be sure to stock small plants). Keep a ready supply of planters on hand for these customers – classic terra cotta Low Bowls are an top-seller in part because they are an affordable option. Be sure to stock multiple sizes, including smaller ones geared for kids, who as a general rule LOVE the fairy gardening concept. And speaking of kids, remember that everyone of them that you get hooked on gardening because of fairy gardening is a potential life-long gardening enthusiast and customer.

A few other suggested fairy garden pots from our collection:

Heavy Rimmed Low Basin – 3pc set

Squared Basin – 2pc Set

Terra Cotta Planter Bowl