Archives for posts with tag: Flower Pots

Check out this cool post from Houzz.com about potting stations. Of course, we suggest using our pots instead of the ones pictured in the article, but as a general rule, we are fully in favor of home improvement projects that result in more pots being filled with dirt and plants.

It seems like Summer just started, but as always, Fall is just around the corner. In the Houzz story below, 5 ideas for Fall planters are discussed – lots of great ideas that can help to grow your pottery department’s profits during the traditional “off season”.

Most edibles do well in containers, and in some cases even prefer them. For gardeners with poor soil, or no soil at all, container gardening can be a way to create the edible garden your landscape wouldn’t otherwise allow you — all within steps of your house. But where to start? San Francisco Bay Area gardening consultant and edible-garden designer Steve Masley shares 10 great tips to growing the edibles in containers.

For the past year and a half, succulents have been lighting garden sales on fire across the country. While we do carry some pots which we consider to be specialty succulent planters, the reality is that these plants can beautifully occupy just about any container. This article from Houzz offers some great pointers and ideas on how to best pair your succulents with appropriate flower pots. Please note that not all of the pots shown are ours, but we do carry containers which are similar to most of those included in the article.

Following a year and a half of red-hot sales of succulents and cacti, many garden centers are starting to notice an increase in consumer inquiries about bonsai trees and bonsai pots. These traditional shallow planters can also be used for many other sorts of plantings, including fairy gardens, succulents, and some forced bulbs. The following ideabook from houzz.com offers a concise overview of some bonsai basics:

Lee_Eisemann Pantone Color of the Year 2017 GREENERYIt seems as though the folks at Pantone release a new “color of the year” every few months. This time around, the winner is a leafy, earthy tone they’ve named “Greenery”.

On the one hand, this is great news for those of us in the Lawn and Garden industry, as this exact color is found in the foliage of hundreds of different plants.

On the other hand, pottery and accessory items in this particular selection don’t really fly off of garden center shelves precisely because the color matches such a wide variety of natural greenery.

This is a great opportunity to capitalize on this color trend by merchandising with colors that pair well with the Pantone selection. A couple of sample palettes are shown below for inspiration – it is worth noting the presence of mushroom and grey colors in several of the palettes below – these colors are gaining steam right now.

Color of the Year 2017 - Color Pairings and Palettes

pantone color of the year

deep rooted

I had a conversation with a potential customer at a trade show last week who was lamenting his decision to finally bring in a direct-import container of pottery two years ago. He walked me through his struggles step by step:

  • He felt that he had grown his pottery sales to the point that he would have no trouble moving through the 1,200 or so pots that would fill the container, and placed an order for a wide range of pre-assorted pallets, which would offer him a broad spectrum of shapes, colors and sizes to fill his shelves – this was all good, he didn’t fall into the trap of ordering the cheapest goods possible, which often means getting dozens of sets of the same items.
  • He prepared his pricing for the new pottery program using his standard margin structures.
  • The pots arrived in good condition, he unpacked, priced and stocked the shelves.
  • The pots sold like crazy – by the midway point of  the season he had already moved virtually his entire container. The sell-through rates were almost double anything that he had ever experienced.
  • He came back to the pottery vendor for an in-season re-fill order, and discovered that the supplier didn’t offer such a thing.
  • He found an alternate source that had inventory on hand for him, and placed a huge re-order of open-stock goods, expecting his tremendous sell-through rates to continue.
  • He applied his standard margins to the pots
  • His pottery sales dropped to less than half of their normal level.
  • He ended the season with an enormous inventory of left-over pots and no budget to reinvigorate the department.
  • The following season his pottery sales stayed low – at the time of our conversation (October, about 17 months after the re-order), he was still working though pots left over from the re-stocking the previous May.

Drying Room copy

Why did his pottery sales stop in the middle of the season?

The problem wasn’t with the replacement product – the quality and variety were great. His merchandising was sound, and the product was kept clean and salable. The weather continued to be good, and his overall sales maintained – only the pottery department dropped through the floor. He couldn’t identify any other variables that had changed such as competitor specials or sales.

Water Jugs copy

What went wrong?

As you would expect, when he ordered in a direct-import full container of pots, he realized significant savings from his previous pottery purchases. When he applied his standard pottery markup to the DI goods, he filled his shelves with pots that had retail prices about 60% below the levels that his customers had come to expect. He failed to recognize that the DI pricing offered the opportunity for increasing his margins – keeping his retails in the same general range as they had been would have afforded him incredibly enhanced profits.

While his customers got great prices on the imported pots, they also quickly got accustomed to the lower prices – and rebelled when the more expensive domestic goods replaced the DI pots on the shelves.

“Passing the savings along to the customer” can be an effective marketing concept, but as in this case, it can also paint you into a corner. It can change customer expectations and behavior, and leave you without any good options for rebuilding margins when circumstances change. While it can be especially effective with commodity goods or bulk items, good flower pots are sold on other merits. Quality pots are essentially a fashion item, and as such will support solid margins if your pricing strategies allow it.

We’ve been out doing some comparison shopping over the past few days, part of an annual rite of summer in which we look at what the competition has in the marketplace. We’ve visited dozens of garden centers, craft stores and national chain outlets, and we’ve been blown away by the condition in which we’ve found some of the chain store pottery departments. This post will focus on “Standard” terra cotta pots, which many garden centers ignore as a commodity item, rather than considering them as yet another way to differentiate themselves from the big boxes.

Given the condition in which we found many of the big box pottery departments, it should be no problem for a typical garden center to offer a superior shopping experience. A couple of  examples:

This particular disaster is from a Wal*Mart outside of St. Louis, MO. It’s not really surprising that Wal*Mart is selling cruddy low-grade red clay (note the inconsistencies in the color of the pots and saucers – in standard red clay pottery, this is indicative of a producer isn’t firing all of its pots to the same temperature – taking shortcuts, essentially). I am surprised that they apparently assume that their customers will be excited enough to buy the pots even though the pots are covered in mold and dirt.

The second example was spotted on the shelves of a K-Mart store, and while the pots have been cleaned, they also demonstrate  the lack of quality found at the lower end of the red clay market. It’s easy to see the cracks in the pots on the right, and it’s inexcusable that a K-Mart employee hasn’t pulled these broken pots from the shelves – Again, they’re implying that they believe that their customers are dumb enough to pay $.79 for an already-broken saucer.

Also of note in this photo are the black spots on several of the saucers. This too indicates that shortcuts were taken during the manufacturing process, as the black is a chemical impurity in the clay which gradually leeches to the surface of the pot or saucer. A high-quality terra cotta pot would have been crafted from a clay that had these and other impurities removed, and would have a smooth, uniform finish. The  photo below shows another example of the black markings migrating to the surface of a K-Mart pot.

There are several points to take away from these photos:

  • First, Selling ugly red clay can undermine the credibility of the rest of your pottery department.
  • Second, be sure that you are carrying high-quality red clay – your customer will recognize the difference.
  • Third, if you insist on selling crappy red clay, at least show your customers the respect of cleaning your pots before you put them on the shelves, and for god’s sake, don’t put broken pots out at your full retail price.

Terra Cotta Flower Pots at RetailThe August issue of “Today’s Garden Center” magazine includes an article titled “8 Ways to Increase Pottery Sales“, which has some terrific pointers from Sloat Garden Center CEO & President Dave Stoner. I’ll address many of his ideas in a later (and longer) post, but I wanted to quickly relay the information included in a sidebar called “5 Suggestions From Sloat’s Dave Stoner” – these idea are all absolute gold, and should be seriously considered by any garden center active in the pottery category:

  1. Jump in with both feet. “It’s not a huge investment to bring in a container or two of pottery, and you cant make a statement without quantity”
  2. Always be deep in it, and don’t play the weather game. “You will sell pots year-round, especially in temperate climates. Make sure you have a plan for storage and restocking, especially if you have multiple locations. It doesn’t need water, and it doesn’t die.
  3. Think of pottery as a negative space filler. “It can make your nursery look  full in the off-season when you have less plant material”
  4. Don’t try to carry everything all at once. ” Try to get a sense of what your customer wants, or work with your supplier to get a sense of the best colors. Build the line as you go, changing or shuffling along the way.
  5. Always stock saucers and pot feet “I can’t stress this enough!”

Fairy Garden Crafted From terra Cotta FlowerpotThe March 2014 issue of Green Profit magazine featured an article by Katie Elzer-Peters called “Mini Gardening Gateway“, which offered a great overview of the opportunities presented by the ongoing expansion of the miniature gardening category.

While her article raises many worthwhile points, the key focus is that, in essence, success in this area comes down to properly selecting and merchandising your products.

Many of your customers will be new to this category – use signage to suggest appropriate pots, accessories and even plants (and be sure to stock small plants). Keep a ready supply of planters on hand for these customers – classic terra cotta Low Bowls are an top-seller in part because they are an affordable option. Be sure to stock multiple sizes, including smaller ones geared for kids, who as a general rule LOVE the fairy gardening concept. And speaking of kids, remember that everyone of them that you get hooked on gardening because of fairy gardening is a potential life-long gardening enthusiast and customer.

A few other suggested fairy garden pots from our collection:

Heavy Rimmed Low Basin – 3pc set

Squared Basin – 2pc Set

Terra Cotta Planter Bowl