We were very pleased to see the following article in this month’s edition of “Green Profit”, highlighting some great tips on best practices in retail merchandising of flower pots. We were especially happy to see a few of our customers highlighted in the Article, as well as some thoughts from our Director of Marketing and Product.

Container gardening is huge, but merchandising containers is often an afterthought. Do you have a leaning tower of pots in your display area? What about ceramics that haven’t been dusted for a year? How about a mishmash of broken terra cotta, concrete urns and oddly shaped containers thrown together at the back of your garden center? If that describes the state of the (dis)union of your pottery category, you have nowhere to go but up. Here are two unique perspectives on merchandising containers so they’re moneymakers instead of space takers.

Keep It Simple

Our first perspective is from Alec Junge of pottery distributor Ceramo Co., who declares simple is best. “I think that two of the most frequent failure points for a pottery display are succumbing to the temptation to over-merchandise and neglecting to maintain the displays,” he says.

Stack pottery near the plants. The single most effective way to boost pottery sales is to incorporate the pots into other display areas of the store, and the easiest location from which to grab these additional sales is near the flowers. In the photo above, a simple display has been built from stacked pallets and positioned as an end cap of an aisle of flowers.

Clean & Accessible
Keep it simple with red clay/terra cotta pots. Farrand Farms in Kansas City, Missouri, merchandises these garden staples so they’re neatly sorted, easily accessible and clean. They’ve used a very simple homemade fixturing system, grouped the pots by type and size, and most importantly, have done the ongoing work necessary to keep the display tidy and organized.

Cross-merchandise to sell more. One of the most effective (and cost-effective) ways to market flower pots is to include them in other display areas of a garden center. Here at Knupper Nursery and Landscape in Palatine, Illinois, a range of Ceramo’s German “Basalt” pots are part of the holiday fixturing. Using the pots this way is a two-for-one proposition: customers get more exposure to the pots while they’re in another area of the store, and the “fixtures” (pots) can be sold at full price after the holiday display is taken down.

Investing In Pottery
Our second perspective is that of merchandiser and owner of Color Results Terri Coldreck, who emphasizes making an investment (not just money, but time) in pottery. Read on for her top 3 tips for successful pottery sales.

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